My Preferred Store: 1701 Omaha Street, Elroy, WI   [change]

Bright Aisle Mobile App

The Bright Aisle mobile app is now available for your smart phone. Download it through the Apple App Store and the Google Play Store.

Trust IGA Brand for Quality and Value

IGA exclusive brand products meet your standard for quality and your expectations for value.

Meals for Busy Families

Fall is full of family activities, from practice, to games, to school activities. Pick up quick-to-fix ingredients for fast meals.

Healthy Lunches

Use back to school time as a good time to get your kids into the healthy lunch routine!

Fall Produce

The changing of the seasons brings new produce to our shelves. What will you try today?

Autumn Roasts

Leaves are falling and roasts are in the slow cookers...Autumn has arrived!

Fresh Food, Friendly Faces

Our friendly staff is dedicated to making sure you have the freshest selections everyday!